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El Boqueron Viajero Travel Blog is one our biggest projects to date. We started this project three years ago to share information with travel lovers about our adventures around the world. Due to the fact that it is a bilingual and bicultural website, we reach people worldwide. We have published many articles about New York City, the USA, Spain and Europe.

Challenge

EBV was launched out of a desire for a unique space where it was possible to learn, enjoy, and share the true experience of what it is to be a traveller. Our challenge was to create this space in two different languages on the same website, so we could reach people in Spanish and English. It was of key importance to increase the pagerank for the most important keywords in order to reach a large number of people around the world; therefore we invested a lot of time and effort in SEO.

Strategy

If we wanted to compete in the Travel Industry with so many existing blogs, we had to be quick and smart in our decisions. We built a responsive and well designed website with the best SEO strategies to start ranking fast. We also decided to start looking for backlinks and recognition on other websites, and began collaborations with Tourism Offices and Hospitality and Travel companies. Only through quality, patience and confidence could we reach the level of the best travel blogs.

Results

After only two months, we had established ourselves in the industry and we were asked to give a speech about our travel blog in Spain. The articles started ranking in the first positions of Search Engines for the most competitive keywords related with travel and the traffic exponentially increased. To date, we have done numerous collaborations, received recognition including being named the best travel blog by Edreams. Currently, the blog is a point of reference for information about New York City and we have more than 50,000 monthly visits and more than 20,000 followers on the social networks.

Project Details:

Author: Pedro Ramirez and Abigail Roule

Categories:,

Finished Date: 2011-04-01

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Project URL: El Boqueron Viajero Blog

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